Intangibles Count- Why new measures matter to mid-markets

Event Details

Intangibles Count- Why new measures matter to mid-markets

Time: March 15, 2013 from 3pm to 4pm
Location: The Conference Board Webcast
Website or Map: https://www.conference-board.…
Event Type: webinar
Organized By: Mary Adams
Latest Activity: Feb 7, 2013

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Event Description

This webcast will feature a dialogue between Mary Adams, founder of Smarter-Companies, and Janet Hao, Senior Economist at The Conference Board.

Attendees will learn about the nature of intangibles, the benefits that other companies have found from tracking intangible investments, and the special opportunities for small- and mid-sized firms in joining this new trend. Although focused on smaller firms, this webcast will also provide a good introduction for leaders and practitioners from firms of all sizes.

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Measuring intangibles investment at a corporate level

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