Intangibles Count- Why new measures matter to mid-markets

Event Details

Event Description

This webcast will feature a dialogue between Mary Adams, founder of Smarter-Companies, and Janet Hao, Senior Economist at The Conference Board.

Attendees will learn about the nature of intangibles, the benefits that other companies have found from tracking intangible investments, and the special opportunities for small- and mid-sized firms in joining this new trend. Although focused on smaller firms, this webcast will also provide a good introduction for leaders and practitioners from firms of all sizes.

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