TOPIC: Viewed broadly, knowledge makes up 80% of the value of the average business. The problem is that most people don’t view knowledge broadly. And, as a consequence, they miss out on a critical strategic view of knowledge as the core driver of value, performance and financial success of organizations today.

This workshop will demonstrate the use of two open source tools:

• ICounts Intangibility Index, a tool for helping a company quantify the degree to which intangibles drive its future success
• ICounts Inventory, an exercise that is used to identify the unique set of intangibles developed and used by individual organizations to create value for their customers

In this workshop, Mary Adams will lead you through an exercise to learn how these tools are applied to a well-known business. Then, she’ll show you examples of how an intangibles inventory can be used to lead strategic discussions, to create measurement systems, and to develop a holistic plan to manage knowledge in any organization. You’ll come out empowered with a new way to connect your work to the overall strategic and financial results of your own organization.

For more information, visit the Boston KM Forum