We are all accustomed to thinking about corporate infrastructure in tangible terms such as buildings and machinery. But the critical infrastructure of business today is mostly intangible, including such varied knowledge resources as business processes, data, human capital, external networks, intellectual property and business models.
This shift is clear in Conference Board research which shows that intangibles investment already exceeds tangible investment inU.S.corporations. This investment is creating a new kind of infrastructure that is moving American business from the industrial to the knowledge economy. Understanding—and managing—this infrastructure is critical to an organization’s ability to drive innovation, growth, profits and sustainable shareholder and stakeholder value.
This webcast is for every businessperson who is tired of having conversations that end with the statement, “well, it’s intangible.” Intangibles are real. They can be measured and they should be managed. Learn to drive the conversation about intangibles using simple tools to measure, manage and monetize this critical infrastructure within your own business.