Smarter Companies Training

Training Options

Foundation Course:

Building Smarter Companies – A Toolkit for Consultants and Catalysts

This course provides a primer on a consulting methodology for building smarter companies by focusing on intangible capital (IC). It consists of five modules that correspond to the steps in the Smarter Company Process (SCP). The course can be delivered via Webex, private seminar or a self-paced course on the internet.


Why does IC matter? Does it matter to your organization? This module examines:

  • Data on the shifts in business investment that flipped the value of companies from 80% tangible to 80% intangible
  • Link between intangibles, growth, profitability and valuation
  • How to engage management teams about the importance of intangibles in their own organizations


What is IC? What is the iC of your organization? This module examines:

  • The components of intangible capital, what they are and how they work
  • How IC components combine to work as a value creation system
  • How to build custom inventories and models of an organization’s IC


How to measure IC? How does the IC of your organization measure up? This module examines:

  • IC measurement options including financial, quantitative and qualitative
  • Why qualitative assessments are rapidly growing as the measure of choice
  • How to create a custom assessment for an organization


How to manage IC? What’s different today? What does this mean to you in your business? This module examines:

  • Key shifts in how business works
  • Key shifts in management basics
  • How to these shifts play out in real companies


What’s the real effect of IC? How can you connect the dots between IC and the financial results that are a critical measure of the success of your organization? This module examines:

  • The ways that IC drives results that matter
  • Why all four kinds of IC matter
  • How to model the connections between IC models, measures, management and financial results

Supplementary Courses:

ICountant Certification

  • Personalized discussion/certification session
  • Personalized business plan development

ICounts Licensing

  • Using the ICounts Graphs
  • Building an ICounts Practice

Courses for Community Leaders

  • Train the Trainer
  • Building an ICounts Network

For more information about our training offerings, please contact Mary Adams by email or phone at 781-729-9650 or fill out the form below.


ICountant is a trademark of Smarter-Companies and use of the brand is only available by those licensed to do so.

Latest Activity

Joyce Teurlincx updated an event

Transfer Pricing and Intellectual Property at Homestudy

April 16, 2015 all day
Transfer Pricing and Intangibles, one of the most important areas of Transfer Pricing today!With…See More

Mary Adams commented on Mary Adams's blog post Why do you like IC?
"Thanks to everyone for sharing your thoughts!"
Mar 20

Jodie M. Cohen-Tanugi commented on Mary Adams's blog post Why do you like IC?
"I agree with the previous comments. I think an IC approach is valuable because it enables…"
Mar 13

Mary Adams posted a page
Mar 12

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