Mary Adams
  • Boston, MA
  • United States
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Mary Adams's Page

Founder and Chief Catalyst of Smarter-Companies

For nearly 30 years, I have helped business leaders conquer challenges such as growth, change, mergers and acquisitions. Along the way, I have lived the shift from the Industrial to the Social Era. This shift is driving a need for basic changes in how we measure, manage and monetize our collective knowledge.

My absolute passion is unlocking the collective power of intangible capital, the key asset class for companies today, providing 80% of the value and 100% of the competitive advantage of the average company today. In connection with this work, I co-authored of Intangible Capital: Putting Knowledge to Work in the 21st Century Organization with Michael Oleksak and founded the IC Knowledge Center which was re-launched in January 2013 as Smarter-Companies.

I started my career in high-risk finance at Citicorp and Sanwa Business Credit. After that I founded Trek, a management consulting firm where she developed the tools that are now in the ICounts Toolset.

You can find me on LinkedIn as MaryAdamsICA. My Twitter name is also MaryAdams ICA. Please feel free to contact me by email or call me at 781-729-9650,

Profile Information

What kind of role(s) do you usually fill?
Areas of Expertise
intangible capital, management, measurement, ICounting,
Where can we learn more about you or your company on the web? (examples are corporate websites or personal LinkedIn profiles)

Latest Activity

Mary Adams left a comment for Erik Poldervaart
"Welcome Erik - We'd welcome your perspectives, Mary"
Mary Adams posted an event

Integrated Reporting Conversation: An Investor View at On-line - time is 2 PM EST

January 10, 2018 from 2pm to 3pm
The integrated reporting ecosystem includes companies, accounting firms, organizations and investors. After a great start to our new conversation series with two corporate profiles (AEP and Prudential), this time we’ll explore the investor point of view. Our goal with this conversation is to help you learn about the changing priorities and needs of investors, and how these changes relate to the integrated reporting movement.Our guest for this program will be Jason Voss., Director of…See More
Mary Adams left a comment for CLEMENT PRINCE TUYISABE
"Welcome Clement - What brings you here?"
Mary Adams posted a blog post

Integrated perspectives and opportunities: WIPO Intangible Capital Study

The World Intellectual Property Organization (WIPO) recently released its World Intellectual Property Report 2017 under the title Intangible Capital in Global Value Chains.  The key finding of the report is…See More
Dec 5

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Comment Wall (58 comments)

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At 10:33am on September 7, 2017, Howard Cohen said…

Thank you..  Referred by Kate Pugh of Columbia U

At 11:55am on September 1, 2017, GEORGE I JONES said…

Hi Mary, Glad to be here! Glad to reconnect with Smarter-Companies! Looking forward to the exchange of ideas!

At 9:42am on August 30, 2017, Dave Kramer said…

Thanks Mary! I appreciate your kind welcoming words. This seems like a fantastic group. I'm excited to explore and learn here. I'm currently moving into new territory as a freelancer and very much a systems guy. If anyone is interested in learning more about this tool for planning / adaptive management of conservation projects, I'd be happy to explain (it's not mine, but I'm a volunteer trainer for the Conservation Coaches Network, which uses it): 

At 6:22am on June 7, 2017, KEVIN Branton said…

Hi Mary

The investment world is grappling with this concept. There is much resistance and much more confusion. One difficulty is absence of 'standard' framework. It's almost as if the industry wants any resolution to be perfect and yet readily accepts the vast range of outcomes from employing the DCF framework. 

I believe intangible assets are leading indicators of their tangible counterparts and ultimately the results reported by corporations. At the moment though, methods of 1) identifying relevant intangibles and then 2) using them to forecast risk (around return projections) is little more than embryonic.

Thanks for your welcome.



At 6:29am on May 25, 2017, David Baxter said…

Context -based sustainability takes into consideration ecological and societal limits to companies and their operations. You can find more here: and here:

I agree with you about making it work. The longer we take, the less time we will have to fix all the problems we have created!

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