Mary Adams
  • Boston, MA
  • United States
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Founder and Chief Catalyst of Smarter-Companies

For nearly 30 years, I have helped business leaders conquer challenges such as growth, change, mergers and acquisitions. Along the way, I have lived the shift from the Industrial to the Social Era. This shift is driving a need for basic changes in how we measure, manage and monetize our collective knowledge.

My absolute passion is unlocking the collective power of intangible capital, the key asset class for companies today, providing 80% of the value and 100% of the competitive advantage of the average company today. In connection with this work, I co-authored of Intangible Capital: Putting Knowledge to Work in the 21st Century Organization with Michael Oleksak and founded the IC Knowledge Center which was re-launched in January 2013 as Smarter-Companies.

I started my career in high-risk finance at Citicorp and Sanwa Business Credit. After that I founded Trek, a management consulting firm where she developed the tools that are now in the ICounts Toolset.

You can find me on LinkedIn as MaryAdamsICA. My Twitter name is also MaryAdams ICA. Please feel free to contact me by email or call me at 781-729-9650,

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intangible capital, management, measurement, ICounting,
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Mary Adams left a comment for Phil Holberton
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Comment Wall (51 comments)

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At 2:25pm on June 20, 2016, marco malagoli said…

Thank you, Mary

At 2:09pm on November 3, 2015, loreto rocha said…

Hello Mary, I hope you are doing well. I did the certification last year in Chile with Arturo. I wrote to you an email talking about a startup i am working right now. I would like to have your comments.

Best Regards,


At 10:19am on October 20, 2015, Mandie Connell said…

Thank you! I'm glad you enjoyed it and we look forward to having you speaking at our Integrated Thinking Program in two weeks! See you there!

At 11:58am on January 27, 2015, Akeem Famuyiwa said…

Hi Mary 

Thank you for the warm welcome, I look forward to using and sharing content here and taking part in the ICountant Course. 


At 5:13am on January 27, 2015, Joe Doyle said…

Hi Mary,

Thanks for the welcome and I am looking forward to using the tools.  I'm feeling smarter already!


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