ICountant
Mary Adams
  • Boston, MA
  • United States
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Mary Adams's Page

Founder and Chief Catalyst of Smarter-Companies

For nearly 30 years, I have helped business leaders conquer challenges such as growth, change, mergers and acquisitions. Along the way, I have lived the shift from the Industrial to the Social Era. This shift is driving a need for basic changes in how we measure, manage and monetize our collective knowledge.

My absolute passion is unlocking the collective power of intangible capital, the key asset class for companies today, providing 80% of the value and 100% of the competitive advantage of the average company today. In connection with this work, I co-authored of Intangible Capital: Putting Knowledge to Work in the 21st Century Organization with Michael Oleksak and founded the IC Knowledge Center which was re-launched in January 2013 as Smarter-Companies.

I started my career in high-risk finance at Citicorp and Sanwa Business Credit. After that I founded Trek, a management consulting firm where she developed the tools that are now in the ICounts Toolset.

You can find me on LinkedIn as MaryAdamsICA. My Twitter name is also MaryAdams ICA. Please feel free to contact me by email or call me at 781-729-9650,

Profile Information

What kind of role(s) do you usually fill?
Consultant
Expertise Key Words (so you're easier to find!)
intangible capital, management, measurement, ICounting,
What brings you here?
I believe that IC is the core asset of every organization today. My work with Smarter-Companies is a reflection of my view that there is much work left to be done in this field--and we need an open, collaborative community to ensure our collective success.
How do you help companies get smarter?
As the founder of Smarter-Companies, my mission is to empower my fellow consultants to help apply intangible capital thinking to create more vibrant, successful organizations and economies.
What is your working definition of intangible capital?
IC = Human Capital + Relationship Capital + Structural Capital + Strategic Capital
Where can we learn more about you on the web? (LinkedIn, Facebook, Website (you can add more later on your profile page)
http://www.linkedin.com/in/maryadamsica/

Latest Activity


ICountant
Mary Adams posted a blog post

Who’s looking out for JetBlue’s intangible capital?

When I have made plane reservations for my college student sons over the past few years, they never insisted on an airline but they always thanked me profusely when I booked them on JetBlue.That may be changing. The company made the announcement on Wednesday of a number of changes:NEW YORK, NY -- (Marketwired) -- 11/19/14 -- JetBlue Airways (NASDAQ: JBLU) today outlined a long-term plan to drive shareholder returns through new and existing initiatives aimed at enhancing the Company's product…See More
1 hour ago

ICountant
Mary Adams posted a blog post

Measuring intangibles investment at a corporate level

This summer I wrote about the great research on intangibles in the Chilean Wine Industry done by Mark Dutz and colleagues at the World Bank. And I promised to let everyone know when the full study was released. Here it is and I highly recommend it to anyone interested in intangibles: Public and private…See More
Oct 28

ICountant
Mary Adams commented on Mary Adams's blog post Investing in the future
"Wow Bill, great comments!  The examples of depreciation and ownership are powerful. This is what leads me to think that the solution has to be (at least) two-pronged: First, we should start tracking investments in all intangibles (irregardless…"
Oct 8
William Miller commented on Mary Adams's blog post Investing in the future
"Mary, The NYT and HBR articles are good, but really miss the  root causes of the problem. Here's what I put in another post today - The research and publication activity on intangible capital (IC) and innovation (IN) have parallel paths…"
Oct 7

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Comment Wall (46 comments)

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At 4:59pm on April 22, 2014, Thamer Alabbadi said…

Hi Mary,

Sure I will share,

Saudi Arabia just lunched its national Knowledge Based Society strategy (KBS) that would be the umbrella for all other national plans.

We are following the Korean footsteps, quite ambitious, I believe.

At 10:12am on August 22, 2013, Cai Linlin said…

Dear Mary,

Thank you for your messages. I am waiting for my visa now. Hope it can be permitted. I am very looking forward to see U. I like your new blog about McKinsey. It is so cool!!!

Thanks,

Linlin

At 11:08pm on February 3, 2013, Michelle Bloom said…

Hi Mary,

Thanks for your reply. Yes we do include intangibles in our offering...embedded all the way through but overtly up front in an audit process (intangible value audit) and in our value proposition..i.e We guide you to deal with complexity. It is our belief that business need to lift their level of thinking, clean up the power and politics that erode value and become systems thinkers in order to thrive in the future.

Cheers

Michelle

At 8:56am on January 30, 2013, Carrie Ann Green said…

Hi Mary,
Yes, I do believe that most business owners are aware of intangibles, but they may not be aware that they add value to a company...
Cheers, Carrie

At 4:39pm on December 31, 2012, Matthew Loxton said…

Hi Mary,

I am working as an analyst specializing in KM for Whitney, Bradley, & Brown in DC (Reston) and participating in the Lessons Learned program with Veterans Health Administration.

Hugely interesting work, and I am also pushing an IC agenda internally.

Cheers

Matthew

 
 
 

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Latest Activity


ICountant
Mary Adams posted a blog post

Who’s looking out for JetBlue’s intangible capital?

When I have made plane reservations for my college student sons over the past few years, they never…See More
1 hour ago

ICountant
Vedran Antoljak posted a status
"Application of IC as one of the criteria for companies applying for EU finds."
Sunday

ICountant
Vedran Antoljak posted a status
"Promoting intangible capital as important component of growth and innovation within EU funding projects for SMEs."
Sunday

ICountant
Vedran Antoljak updated their profile
Sunday

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