Mary Adams
  • Boston, MA
  • United States
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Mary Adams's Page

Founder and Chief Catalyst of Smarter-Companies

For nearly 30 years, I have helped business leaders conquer challenges such as growth, change, mergers and acquisitions. Along the way, I have lived the shift from the Industrial to the Social Era. This shift is driving a need for basic changes in how we measure, manage and monetize our collective knowledge.

My absolute passion is unlocking the collective power of intangible capital, the key asset class for companies today, providing 80% of the value and 100% of the competitive advantage of the average company today. In connection with this work, I co-authored of Intangible Capital: Putting Knowledge to Work in the 21st Century Organization with Michael Oleksak and founded the IC Knowledge Center which was re-launched in January 2013 as Smarter-Companies.

I started my career in high-risk finance at Citicorp and Sanwa Business Credit. After that I founded Trek, a management consulting firm where she developed the tools that are now in the ICounts Toolset.

You can find me on LinkedIn as MaryAdamsICA. My Twitter name is also MaryAdams ICA. Please feel free to contact me by email or call me at 781-729-9650,

Profile Information

What kind of role(s) do you usually fill?
Expertise Key Words (so you're easier to find!)
intangible capital, management, measurement, ICounting,
What brings you here?
I believe that IC is the core asset of every organization today. My work with Smarter-Companies is a reflection of my view that there is much work left to be done in this field--and we need an open, collaborative community to ensure our collective success.
How do you help companies get smarter?
As the founder of Smarter-Companies, my mission is to empower my fellow consultants to help apply intangible capital thinking to create more vibrant, successful organizations and economies.
What is your working definition of intangible capital?
IC = Human Capital + Relationship Capital + Structural Capital + Strategic Capital
Where can we learn more about you on the web? (LinkedIn, Facebook, Website (you can add more later on your profile page)

Latest Activity

Osmond kwashie liked Mary Adams's blog post Integrated Thinking: What’s Missing?
Nov 18
Tom Pryor liked Mary Adams's blog post Integrated Thinking: What’s Missing?
Nov 15
Gregg Jann liked Mary Adams's page About
Nov 6

Mary Adams posted a blog post

Integrated Thinking: What’s Missing?

I’m happy to be speaking on a panel Thursday at Skytop Strategies’ Symposium on Integrated Thinking. The panel is called Drivers of Integrated Thinking: What’s Missing from the Existing Guidance.Sounds pretty esoteric right? Well…See More
Nov 3

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Comment Wall (50 comments)

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At 2:09pm on November 3, 2015,
loreto rocha

Hello Mary, I hope you are doing well. I did the certification last year in Chile with Arturo. I wrote to you an email talking about a startup i am working right now. I would like to have your comments.

Best Regards,


At 10:19am on October 20, 2015, Mandie Connell said…

Thank you! I'm glad you enjoyed it and we look forward to having you speaking at our Integrated Thinking Program in two weeks! See you there!

At 11:58am on January 27, 2015, Akeem Famuyiwa said…

Hi Mary 

Thank you for the warm welcome, I look forward to using and sharing content here and taking part in the ICountant Course. 


At 5:13am on January 27, 2015, Joe Doyle said…

Hi Mary,

Thanks for the welcome and I am looking forward to using the tools.  I'm feeling smarter already!


At 4:59pm on April 22, 2014, Thamer Alabbadi said…

Hi Mary,

Sure I will share,

Saudi Arabia just lunched its national Knowledge Based Society strategy (KBS) that would be the umbrella for all other national plans.

We are following the Korean footsteps, quite ambitious, I believe.

Smarter Companies Blog


Latest Activity

Joyce Teurlincx updated an event

Transfer Pricing and Intellectual Property at Homestudy

December 17, 2015 all day
Transfer Pricing and Intangibles, one of the most important areas of Transfer Pricing today!With…See More
Osmond kwashie is now a member of Smarter-Companies
Nov 18
Osmond kwashie liked Mary Adams's blog post Integrated Thinking: What’s Missing?
Nov 18
Tom Pryor is now a member of Smarter-Companies
Nov 16

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