Mary Adams
  • Boston, MA
  • United States
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Founder and Chief Catalyst of Smarter-Companies

For nearly 30 years, I have helped business leaders conquer challenges such as growth, change, mergers and acquisitions. Along the way, I have lived the shift from the Industrial to the Social Era. This shift is driving a need for basic changes in how we measure, manage and monetize our collective knowledge.

My absolute passion is unlocking the collective power of intangible capital, the key asset class for companies today, providing 80% of the value and 100% of the competitive advantage of the average company today. In connection with this work, I co-authored of Intangible Capital: Putting Knowledge to Work in the 21st Century Organization with Michael Oleksak and founded the IC Knowledge Center which was re-launched in January 2013 as Smarter-Companies.

I started my career in high-risk finance at Citicorp and Sanwa Business Credit. After that I founded Trek, a management consulting firm where she developed the tools that are now in the ICounts Toolset.

You can find me on LinkedIn as MaryAdamsICA. My Twitter name is also MaryAdams ICA. Please feel free to contact me by email or call me at 781-729-9650,

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intangible capital, management, measurement, ICounting,
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Latest Activity

Mary Adams left a comment for Giorgio Saavedra
"Great to see you here Giorgio - I hope you'll share your experiences with integrated reporting! Mary"
Mary Adams left a comment for Henk de Man
"Welcome Henk - I hope you will share your work from VDMBee, Mary"
Mary Adams left a comment for Tiru Arthanari
"Thank you for joining Tiru - I look forward to hearing your point of view, Mary"
Heidi Bergstrom liked Mary Adams's blog post A New Way of Looking at Intangible Capital

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At 6:22am on June 7, 2017, KEVIN Branton said…

Hi Mary

The investment world is grappling with this concept. There is much resistance and much more confusion. One difficulty is absence of 'standard' framework. It's almost as if the industry wants any resolution to be perfect and yet readily accepts the vast range of outcomes from employing the DCF framework. 

I believe intangible assets are leading indicators of their tangible counterparts and ultimately the results reported by corporations. At the moment though, methods of 1) identifying relevant intangibles and then 2) using them to forecast risk (around return projections) is little more than embryonic.

Thanks for your welcome.



At 6:29am on May 25, 2017, David Baxter said…

Context -based sustainability takes into consideration ecological and societal limits to companies and their operations. You can find more here: and here:

I agree with you about making it work. The longer we take, the less time we will have to fix all the problems we have created!

At 3:17pm on May 24, 2017, David Baxter said…

Hallo Mary,

Thanks for the welcome. I've been following your work for a while now. Nice to see these two papers launched today.

I'm interested in integrated thinking, context-based sustainability and bringing the humans on board. As a sustainability movement we seem to have forgotten to bring the people on the journey with us.


At 7:16am on May 24, 2017, Jean Létourneau said…

Thank you Mary for your welcoming words. This is very kind of you.

Looking forward to learn and share my humble thoughts along the way!


At 2:25pm on June 20, 2016, marco malagoli said…

Thank you, Mary

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