I am excited by the idea of measuring intangible value to create drivers to increase business value - 'what gets measured gets managed' to paraphrase Drucker. I am a professional accountant with a background in sales and…"
This is a new way at looking at accounting. It changes the accouting focus from recording historical transactions to measuring all the factors which impact on the performance of a business. This has the potential to change the way we look at businesses and reorientate managements' gaze onto business strategy.
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