Money is the medium by which people store and exchange the value of physical objects – we call them 'tangibles'. Money does not articulate 'intangible' value very well, except as a proxy for the physical things that people make and exchange for money. The intangibles community is quick to point out that there is no currency that directly represents intangibles (hence the term 'intangible')....and, that there should be.
Actually, there is a currency of… Continue
Added by Dan on March 18, 2013 at 1:04am —
The New Integration begins; Travel, Coupons, Gaming, and Currency
Each stage of humanity’s social evolution did not replace the prior social order; rather, it integrated the tools created during the prior social order. The agrarian economy is going strong and feeding the world. The industrial revolution integrated the tools of the scientific revolution – both still… Continue
Added by Jay Deragon on January 26, 2011 at 2:31pm —
Banks make money on our deposits, our transactions and lending us money. The economic models for banks are old and subsequently there is little differential from one bank to another.
The customer experience is largely the same and yet bank after bank uses the tag line… Continue
Added by Jay Deragon on December 29, 2010 at 6:37am —
The rules of the game have changed and now business rules and ruler’s have to… Continue
Added by Jay Deragon on December 16, 2010 at 9:33am —
What we "think" is reflected by what we say and do. If we don't think we end up doing the wrong things. Doing the right things can mean the difference between success and failure.
Learning to "think" requires acquisition of new knowledge. New knowledge comes from hearing, seeing and experiencing… Continue
Added by Jay Deragon on July 15, 2010 at 6:24am —
The marketplace of conversations is filled with social dogma — "a doctrine or code of beliefs accepted as authoritative." Social marketing, SEO, social advertising, get twitter followers, make money online etc. and the dogma proliferates our attention and steals our time while the meaning and value becomes… Continue
Added by Jay Deragon on July 8, 2010 at 6:00am —
awareness of "social media" has created an explosive growth in providers offering people and businesses an array of services. At the same time the growth in firms looking to hire "social media managers and strategist" as increased 400% in less than two years.
The current perceived value of these… Continue
Added by Jay Deragon on June 21, 2010 at 8:00am —
Social media is causing markets to react to the open discourse about everything, anything, everyone and anyone. It is the open discourse and reactions that create "windows
" of public sentiment towards everything.
The Overton window is a concept in political theory, named after its originator, Joseph P. Overton. It describes a "window" in the range of public… Continue
Added by Jay Deragon on June 15, 2010 at 6:01am —
Facebook's massive growth and recent tactics paint a clear picture as to their strategy, surround and capture. Is Facebook following a military strategy?
Military strategies try to surround and capture as an… Continue
Added by Jay Deragon on May 24, 2010 at 6:00am —
This post is a summary of a 19 page white paper available here
New market dynamics are emerging as social technology and the use of it proliferates. Making sense of the dynamics and the strategic implications is everyone's goal. The goal is not an end rather a never-ending pursuit to learn, share and… Continue
Added by Jay Deragon on May 11, 2010 at 6:00am —
Some people are superb at creating visual tools to illustrate complex subjects. John Maloney is one of those gifted people who can synthesize information into a picture which helps people understand the emerging, and existing,… Continue
Added by Jay Deragon on May 3, 2010 at 7:00am —
Early in my professional career I was introduced to Dr. W. Edwards Deming
and his teachings in the early 80's.
The Deming philosophy has stuck with me since then and subsequently when I view business and market developments I always view them from the lens of Profound Knowledge. This is both a curse and a… Continue
Added by Jay Deragon on April 27, 2010 at 6:30am —
Search is advancing to the point of finding people and things on-line and off easily. The location of people and things has relevancy to certain things but true relevancy will come when "knowledge
" can be mapped.
Applications such as Brightkite, Foursquare, Gowala… Continue
Added by Jay Deragon on April 26, 2010 at 7:30am —
We all make daily decisions that impact our lives professionally and personally. Decision making is a process of choosing options aimed at solving problems or initiating actions aimed at progressive steps forward. The wrong decision can cost time and money which then requires more decisions aimed at… Continue
Added by Jay Deragon on April 22, 2010 at 10:16am —
While all things social are being touted as innovative ways to "produce things" the reality is that all things social are currently non-productive.
You might say that social is much more productive than traditional advertising and marketing methods. However that is like saying that your car goes faster using… Continue
Added by Jay Deragon on March 28, 2010 at 10:21am —
Innovation lies on the edge of traditional thinking. Traditional thinking tries to frame emerging innovation into previous knowledge which limits the comprehension of "innovation before us". Traditional thinking about something… Continue
Added by Jay Deragon on March 22, 2010 at 4:59pm —
If social media were an organization in the traditional sense it would be bankrupt. Yet organizations use it to try and create revenue.
If social media platforms continue to rely on advertising to support them they will be bankrupt. If social media wasn't "free" it by itself would be bankrupt. So… Continue
Added by Jay Deragon on March 5, 2010 at 6:55am —
Just when we think we've found a solution the reality is we've just created a new problem. Many look at social media as a marketing solution and pursue the solution aggressively. Many then learn that not thinking through the systemic impact of "all things social" they have created a bigger… Continue
Added by Jay Deragon on March 4, 2010 at 7:21am —
We all have profiles of ourselves everywhere. Our profiles "contain" relevant information about our educations, experience and interest. Every time we "tweet" or write a post the context of what we share is also a reflection of our "profile
The word "profile
" carries many meanings including:
- a verbal, arithmetical, or graphic…
Added by Jay Deragon on February 24, 2010 at 5:36am —
Continuing on with highlighting the difference between a social producer vs. conductor it is important to understand why social producers will lose.
People simply do not like to be considered as an asset used to produce results. Yet many corporations think, act and threat people as an asset for production of results. The attitude of… Continue
Added by Jay Deragon on February 17, 2010 at 7:00am —