Linkages between capitals.

I came across this interesting discussion on getting the CEO's attention that I think is especially relevant to promoting greater understanding of intangible capital. Every year the Conference Board does a survey of CEOs around the world on what they see as the biggest issues facing them. In this video Bart Van Ark discusses the most recent CEO Challenges survey. The number one issue facing CEOs is human capital. But he makes the point that CEOs are now focused more on the utilization of that human capital focused on serving the customer - rather than on simply trying to hire the right people. I think this points to an entry point for discussions on the broader intangibles framework with CEOs who are already making the link between workers (human capital) and customers (relational capital).

https://www.youtube.com/watch?v=qdt_VFEI8UA

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