Mary Adams and I will be hosting a webinar on "Maximizing your IP" for the consulting company Oxfirst.
Intellectual Property (IP) is a critical strategic asset for corporations. But there are enormous differences in the value of IP stemming from the ecosystem that supports commercialization of the IP. What are the elements of the IP ecosystem? Can they be modeled and measured? The answer is yes. This talk will introduce basic concepts about how to model, measure and maximize the potential of IP through a sound broader ecosystem of intellectual capital (IC). Open source tools will be provided to help participants implement these concepts in their own businesses.
Registration is open to all and available at https://attendee.gotowebinar.com/register/2293074742946252802
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