Time: June 10, 2010 from 6pm to 8:30pm
Location: Foley Hoag LLP, 155 Seaport Boulevard., Boston, MA
Street: 155 Seaport Blvd.
City/Town: Boston, MA USA
Website or Map: http://www.prsaboston.org/cal…
Phone: Please register with PRSA
Event Type: panel, discussion
Organized By: Mary Adams
Latest Activity: Jun 4, 2010
New Era, New Valuation Shift: Communicating Intangible Assets
6:00 - 8:30 p.m.
We're still emerging from an economic downturn, marketing budgets are flat at best, and yet we're still charged with moving marketing and PR forward for our organizations. At any moment, someone could flip the switch and we'll be off and running on the next wave of productivity and profitability. Will you be ready?
A turbulent economy aside, today's communications professionals and corporate PR/IR staff face an interesting challenge: how do we communicate our company's 'intangible assets' — intellectual capital, corporate culture — to the market, customers, media and investors? Increasingly, even consumer-based companies will be expected to play a thought leadership role in our knowledge-based economy and if we aren't doing it already, we should be.
Join us for a discussion on how to incorporate new values into your existing system of corporate communications and demonstrate real value of the assets inside your organizations.
Panelists will include:
* Mary Adams, Founder of I-Capital Advisors and co-author of Intangible Capital: Putting Knowledge to Work in the 21st Century Organization
* Todd Fromer, Managing Partner, Investor Relations, KCSA Strategic Communications, an integrated IR/ PR firm
* Nir Kossovsky, M.D., CEO of Steel City Re, a reputation risk solutions company, and the author of IAM magazine's reputation case study series.