What Works in IC?

Add your story today! Read about the project below then click "Start Survey" to share your story. 

Members: 57
Latest Activity: Feb 3, 2014

Welcome to the “What works in IC?” project!

The purpose of this project is to conduct a survey to gather stories from academics and practitioners who have “gotten their hands dirty” in an IC implementation project. What we want to hear from you are stories about how IC was implemented and the impact, either good, bad or indifferent. Any story you can tell us about your experience or the experience of a colleague with the practice of implementing IC is welcome. Feel free to include details such as: "How did you use IC?", "What worked for you?", "What didn't work?", "Did you use numbers or narratives?", "What were the results?" or anything else you would like to share.


There is no size requirement for a contribution. We will be happy if you share a few sentences or many paragraphs. Please just share… We emphasise that the stories you leave here are open for all to see and to be used as a resource on the IC Knowledge Centre website. However, we will review any material before release to the website to ensure no person or organisation is identified by name, thus your personal confidentiality is assured. By sharing stories of our successes, our problems and questions, we hope to develop insights and critique and keep the IC conversation alive. If you want to contribute please read the Participant Information Statement below and the use the URL at the bottom of the page to begin the survey.




(1)  What is the study about?

You are invited to participate in a study about how intellectual capital is implemented in practice. We aim to discover through the collection of stories and anecdotes of people’s experiences, what works and what doesn’t work when implementing IC practices.


(2)  Who is carrying out the study?

The study is being supervised and principally conducted by Dr John Dumay and directly funded by the University of Sydney Business School.


(3)  What does the study involve?

To participate in the survey we are asking you to complete a web based survey. The survey will be open from January 27, 2012 until June 30, 2012. The survey will ask you to reveal your specific experience in implementing intellectual capital practices in a specific organisational setting. As such you are free to complete the survey more than once if you have several experiences you would like to share.


(4)   How much time will the study take?

We envisage it will take between 30-60 minutes to complete the survey.


(5)  Can I withdraw from the study?

Being in this study is completely voluntary and you are not under any obligation to consent to complete the survey. Submitting a completed survey is an indication of your consent to participate in the study. You can withdraw any time prior to submitting your completed survey.

Once you have submitted your survey, your responses cannot be withdrawn. The online submission process is anonymous so you will not be identified.


(6)  Will anyone else know the results?

The results of this study will be published in academic peer reviewed journals, presented at conferences and published on the IC Knowledge Centre website. As the survey is anonymous individual participants will not be identifiable and any references to actual people or places of employment will be removed prior to publication.


(7)  Will the study benefit me?

There are no direct benefits to you from participating in the study.


(8)  Can I tell other people about the study?

Yes, we encourage you to share your experience with friends and co-workers.


(9)  What if I require further information about the study or my involvement in it?

When you have read this information, Dr John Dumay will discuss it with you further and answer any questions you may have.  If you would like to know more at any stage, please feel free to contact Dr John Dumay on 0412 507 376 or by email at


(10) What if I have a complaint or any concerns?

Any person with concerns or complaints about the conduct of a research study can contact The Manager, Human Ethics Administration, University of Sydney on +61 2 8627 8176 (Telephone); +61 2 8627 8177 (Facsimile) or (Email).



Discussion Forum

Future of IC - Pure Energy

Started by Jayaraman Rajah Iyer. Last reply by Mary Adams Feb 21, 2012. 3 Replies

When antimatter collides with matter the mass is converted into pure energy and so does the intangible when it collides with the substance. Everything in the universe is a substance. When intangible…Continue

Tags: Measures, Responsibility, Intangible, Confidence, Intentions


Started by Agustin Moreno Ruz. Last reply by Mary Adams Feb 21, 2012. 3 Replies

I started a company in the application of a systematic quantification of Intangibles.In the process of information, an outside financial advisor advised the company that was not important to this…Continue

Sales risk - need for depth and documented process

Started by Michael Oleksak. Last reply by Mary Adams Feb 21, 2012. 4 Replies

Our firm worked on a diagnostic project for a generations-old company.  The company has to modernize in many ways, including the documentation of the company’s processes.To understand sustainable and…Continue

Tags: depth, documentation, process, risk, sales

Thoughts on transformation...

Started by Bruce Lewin. Last reply by Mary Adams Feb 21, 2012. 2 Replies

The following may be a little broad, but my sense is that they apply to IC as much as any other business 'transformation', tangible, intangible and across all functions.My sense is that any…Continue

Story: You don't know what you've got till it's gone...........

Started by Peter Spence. Last reply by Mary Adams Feb 21, 2012. 1 Reply

In response to recent forum posts I have delved into the realm of risk management to explore potential diagnostic and treatment tools that would drive the adoption of IC decision making in mainstream…Continue

Tags: Planning, Network, Analysis, Succession, Reform

Intellectual Capital Management programme in Hong Kong

Started by C K So. Last reply by Mary Adams Feb 21, 2012. 3 Replies

Luv Story A young design house can never dream of flying high when a couple of young designers decided to put their dreams and creativity into a real business. On the way to register some of the…Continue

Tags: Kong, Hong, in, ICM

Story: The Day Structural Capital Became Sexy

Started by Mary Adams. Last reply by Mary Adams Feb 8, 2012. 9 Replies

For years, people have been telling me that they can't use the termstructural capital in front of "real" businesspeople. It is too geeky aterm, they told me. (In the field of IC we face this with a…Continue

Tags: IC, intangible capital, intellectual capital, structural capital

Nostalgia - or a Sign of Progress?

Started by Craig Allen. Last reply by Mary Adams Nov 12, 2011. 1 Reply

What brings intangible value back to a retired brand name?  Is it about the consumer - or is it about the producer? Henry Ford famously said that his customers could have a car painted any color "so…Continue

IC in a Public-Private Collaboration

Started by Craig Allen. Last reply by Mary Adams Nov 3, 2011. 1 Reply

 I attended on Oct 14 a meeting of the Massachusetts Water Resources Authority wastewater committee in Boston.  The tangibles in this example are so unappealing, it helps put the spotlight on the…Continue

Mobilising IC before measuring IC

Started by Dr John Dumay. Last reply by Gordon McConnachie Mar 21, 2011. 5 Replies

In my experience accountants and IC practitioners are disconnected. Most accountants don't understand IC and many IC practitioners (especially those who call themselves KM practitioners) don't…Continue

Tags: accounting, creating value, mobilising, Measuring


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