I started a company in the application of a systematic quantification of Intangibles.
In the process of information, an outside financial advisor advised the company that was not important to this issue.
Conclusion: The process remained unfinished.
On trying again, the current financial crisis discouraged incurring the expenses involved in the implementation of this system.
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Hello Augustin,
Would it be useful to approach the application of IC quantification in the company from another angle - building IC into the company's risk management system - risks associated with 'unknown' value of IC (i.e. loss of value, opportunities, threats etc) may be the driver (and foundation) for to appy a systematic quantification of intangibles. What are your thoughts?
Peter
Agustin - The What Works in IC is now a formal academic study. We would love to have your story in the study.
To do this, just go the What Works in IC and click START SURVEY at the end of the text box.
Thanks! Mary
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