Share 'Story: The Day Structural Capital Became Sexy'
For years, people have been telling me that they can't use the term
structural capital in front of "real" businesspeople. It is too geeky a
term, they told me. (In the field of IC we face this with a lot of our
vocabulary. But I have always thought that if we keep changing the words
we use, we'll confuse people even more).
Anyway, my firm had been engaged to help the sales group in this
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