Mary Adams
  • Boston, MA
  • United States
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Mary Adams's Page

Founder and Chief Catalyst of Smarter-Companies

For nearly 30 years, I have helped business leaders conquer challenges such as growth, change, mergers and acquisitions. Along the way, I have lived the shift from the Industrial to the Social Era. This shift is driving a need for basic changes in how we measure, manage and monetize our collective knowledge.

My absolute passion is unlocking the collective power of intangible capital, the key asset class for companies today, providing 80% of the value and 100% of the competitive advantage of the average company today. In connection with this work, I co-authored of Intangible Capital: Putting Knowledge to Work in the 21st Century Organization with Michael Oleksak and founded the IC Knowledge Center which was re-launched in January 2013 as Smarter-Companies.

I started my career in high-risk finance at Citicorp and Sanwa Business Credit. After that I founded Trek, a management consulting firm where she developed the tools that are now in the ICounts Toolset.

You can find me on LinkedIn as MaryAdamsICA. My Twitter name is also MaryAdams ICA. Please feel free to contact me by email or call me at 781-729-9650,

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intangible capital, management, measurement, ICounting,
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Latest Activity

Arturo Alba Garcia liked Mary Adams's blog post An integrated view of sustainability
Oct 15, 2020
Mary Adams posted a blog post

Investment in tangibles has been declining since 1995. Investment in intangibles has been climbing. What's interesting is that intangible investment boosts productivity in some industries, while in o…

Investment in tangibles has been declining since 1995. Investment in intangibles has been climbing. What's interesting is that intangible investment boosts productivity in some industries, while in others, it boosts market power. See this interesting take at Brookings.See More
Jun 16, 2019
Mary Adams posted a status
"Capital is a two-way street - love this example of Amazon employees!"
Apr 15, 2019

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Comment Wall (59 comments)

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At 4:07am on January 17, 2018, Shamsul Anuar Abdul Wahid said…

Thank you Mary

At 10:33am on September 7, 2017, Howard Cohen said…

Thank you..  Referred by Kate Pugh of Columbia U

At 11:55am on September 1, 2017, GEORGE I JONES said…

Hi Mary, Glad to be here! Glad to reconnect with Smarter-Companies! Looking forward to the exchange of ideas!

At 9:42am on August 30, 2017, Dave Kramer said…

Thanks Mary! I appreciate your kind welcoming words. This seems like a fantastic group. I'm excited to explore and learn here. I'm currently moving into new territory as a freelancer and very much a systems guy. If anyone is interested in learning more about this tool for planning / adaptive management of conservation projects, I'd be happy to explain (it's not mine, but I'm a volunteer trainer for the Conservation Coaches Network, which uses it): 

At 6:22am on June 7, 2017, KEVIN Branton said…

Hi Mary

The investment world is grappling with this concept. There is much resistance and much more confusion. One difficulty is absence of 'standard' framework. It's almost as if the industry wants any resolution to be perfect and yet readily accepts the vast range of outcomes from employing the DCF framework. 

I believe intangible assets are leading indicators of their tangible counterparts and ultimately the results reported by corporations. At the moment though, methods of 1) identifying relevant intangibles and then 2) using them to forecast risk (around return projections) is little more than embryonic.

Thanks for your welcome.



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