November 2014 Blog Posts (3)

Nike's Intangible Capital Calculation

There’s a great discussion of the secondary market for Nike in this NPR podcast (based on this…

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Added by Mary Adams on November 24, 2014 at 12:02pm — No Comments

Who’s looking out for JetBlue’s intangible capital?

When I have made plane reservations for my college student sons over the past few years, they never insisted on an airline but they always thanked me profusely when I booked them on JetBlue.

That may be changing. The company made the announcement on Wednesday of a number of changes:

NEW YORK, NY -- (Marketwired) -- 11/19/14 -- JetBlue Airways (NASDAQ: JBLU) today outlined a long-term plan to drive shareholder returns through new and existing initiatives aimed at…

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Added by Mary Adams on November 21, 2014 at 1:14pm — No Comments

Three things that make a company smarter

We spend a lot of time in this community talking about how to make companies smarter and more successful. But a few weeks ago, I realized that we have never really defined what we mean by "smarter companies." The answers are complex and rich and something we all need to continue to…

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Added by Mary Adams on November 3, 2014 at 2:48pm — No Comments

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