Mary Adams's Blog – January 2015 Archive (2)

Chipotle moves to preserve its intangible capital

Chipotle recently announced that it was dropping pork from its menus in many of its restaurants because a key supplier was not raising its livestock according to their standards. It's a…

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Added by Mary Adams on January 22, 2015 at 11:32am — No Comments

IC to Maximize IP Value

Thanks to Oxfirst and Ken Jarboe for an interesting webinar today on Maximizing IP Value.

The short version of our message is that stand-alone IP generally has a much lower value than IP associated with a strong IC ecosystem. You want to build that ecosystem whenever possible. But to really maximize the value, you've got to be able to tell the story about that ecosystem so people have confidence that it's there. The slides are on the home page of the…

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Added by Mary Adams on January 21, 2015 at 4:30pm — No Comments

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