Mary Adams's Blog – January 2016 Archive (2)

An integrated view of sustainability

Recently, I had a great conversation with two people in the corporate sustainability office of a NY-based company. They have been on a journey toward changing their actions and their communications to become more sustainable from an environmental and social perspective. They were talking to me because they wanted to extend their practices to not just think about externalities…

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Added by Mary Adams on January 21, 2016 at 1:33pm — No Comments

A better New Year’s resolution for you and your company through integrated thinking

New Year’s resolutions are just like a lot of corporate goals. They start out sounding great but don’t end up happening as planned. That’s because the primary focus is on the KPI’s, not on building the system to deliver on the KPI’s.

Here's a simple (hopefully not simplistic) analogy: A person has a strategic goal to lose (or gain!) weight. The KPI for this is their…

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Added by Mary Adams on January 5, 2016 at 6:37am — No Comments

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