Just received David Gurteen's latest Knowledge Lletter and was struck by his opener:
Some sound advice here from David Ogilivy. We send an email when we would do better to walk around to the person we wish to engage and have a conversation with them or failing that pick up the phone.
In reading this, I…
It's true and very easy to see in this calculation from Ocean Tomo.
I use the figure a lot. The fact that 80% of the value of the average business is intangible. It’s an astounding factoid that I use in the hope of awakening a realization in…Continue
Added by Mary Adams on April 11, 2013 at 9:30am — No Comments
They shape our thinking and shape our conversations.
Here are some really common conversations I have with new business acquaintances:
I ask what they do. They ask what I do. I say (of course!) that I work with intangible capital. Some people ask what I mean by that. Most immediately…Continue
Added by Mary Adams on April 9, 2013 at 10:00am — No Comments
I’m a little obsessed about the untapped intangible capital inside organizations. This IC represents potential growth, innovation and the prosperity we crave for our communities. But it often lies fallow because management and even the employees themselves fail to understand their collective power.
That’s why I started a blog named Smarter Companies back in 2008 and…Continue
Added by Mary Adams on April 3, 2013 at 8:30am — No Comments