Mary Adams's Blog (156)

An Integrated View of Chipotle

In recent weeks, Chipotle has been through a number of crises where customers have grown ill. The first involved e coli-infected in Washington and Oregon. This week, 80 students fell sick with the in Massachusetts. Because I like to use Chipotle to explain integrated thinking, I’ve been paying special attention to this news.



Integrated thinking can be a powerful way of understanding what drives a company’s success. I often use Chipotle and Taco Bell as an illustration of how to…

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Added by Mary Adams on December 17, 2015 at 2:30pm — No Comments

Integrated Conversations at Sustainatopia

Right before Thanksgiving I attended Sustainatopia. It was the first time the conference was held in Boston (it started in Florida and has also been held in California). It’s a really broad group of people and discussion tracks including impact investment, smart cities, LOHAS (lifestyle of health and sustainability), sustainable strategies and innovation, empowering women and millennials.

I was on a panel with Dr. Stephen…

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Added by Mary Adams on December 4, 2015 at 10:30pm — No Comments

A U.S. View on Integrated Thinking and Reporting

In the last month or so, I’ve attended a program on Integrated Reporting and another on Integrated Thinking in New York, both organized by Skytop Strategies. Skytop has been boldly moving forward with an agenda of programs designed to bring together a diverse group of integrated thinkers in the U.S.

I’m excited that there is a…

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Added by Mary Adams on December 2, 2015 at 11:00pm — No Comments

Report from the Integrated Reporting Convention

As part of my journey to using a more fully “integrated” framework of the capitals that form the foundation of today’s companies, I attended three conferences in the last month (phew!). They came in quick succession and I’m still digesting it all. But I promised a number of people in our community that I would share some impressions. Here are some first thoughts with more to…

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Added by Mary Adams on November 30, 2015 at 11:00am — No Comments

Integrated Thinking: What’s Missing?

I’m happy to be speaking on a panel Thursday at Skytop Strategies’ Symposium on Integrated Thinking. The panel is called Drivers of Integrated Thinking: What’s Missing from the Existing Guidance.

Sounds pretty esoteric right? Well it’s actually a hugely relevant conversation.…

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Added by Mary Adams on November 3, 2015 at 4:30pm — No Comments

From IC to IR: Why I’m expanding my focus



If you have talked to me for any length of time about what I do, chances are I’ve quoted the story about the Blind Men and the Elephant. It’s because it’s a clear way to explain the challenge of measuring and managing business today when all the critical pieces of a business are…

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Added by Mary Adams on October 28, 2015 at 4:09pm — 2 Comments

Smarter-Companies Finalist in International Case Study Competition!

I just got back from the European Conference on Knowledge Management (ECKM). The big driver for me was the first (as far as I know) case study competition for Intellectual Capital and Knowledge Management.



There were 78 applications to the competition. 40 were invited to…

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Added by Mary Adams on September 17, 2015 at 4:25pm — No Comments

Intangibles and Sustainability

Just had an article published in the most recent issue of the Journal of Applied Corporate Finance. The theme of the issue was Sustainability and Shareholder Value. My article was entitled Intangibles and Sustainability: Holistic approaches to measuring and managing value creation. I was honored to be in great company of thought leaders from the academic and business worlds.…

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Added by Mary Adams on August 27, 2015 at 11:06am — 5 Comments

Update

It’s been awhile since I have written regularly. I’ve been busy on some projects that I’ll be talking about in the coming weeks. For now, here’s a highlight of news and activities:

  • I’ve been developing the most automated, simplest version of our stakeholder feedback platform in collaboration with a team in Europe. There’s a free version that you can try now if you’re interested (just contact me directly). Or watch for a bigger launch soon!
  • I’ve also…
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Added by Mary Adams on August 11, 2015 at 1:14pm — No Comments

Why do you like IC?

Our community continues to grow. For me, one of our collective strengths is our diversity. We have representatives from all over the world and from many different disciplines. This means that we each bring something different to the study of intangible capital.

But this diversity can make it challenging to find ways work together. In order to help us find channels for collective action, I…

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Added by Mary Adams on March 4, 2015 at 2:00pm — 5 Comments

Our training program is now on line!

One of the core offerings of Smarter-Companies is our training for internal and external consultants. In the past, the only way to access the training was by signing up in advance to pursue ICountant certification and licensing. I did all the training personally. That made the training very expensive and less accessible for those just looking to get a start in our field. So in recent months, I’ve worked with partners at e-Bright to create a new, on-line version of our training program. It’s…

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Added by Mary Adams on March 4, 2015 at 1:20pm — No Comments

Value Creation Scorecard

I was the guest speaker last night for the Massachusetts Systems Contractors Association (MSCA). The goal was to help them think about building a stronger future for their businesses.

As I like to do, most of the talk was interactive using a worksheet to help them think about the tangible and intangibles drivers of their success. I've been playing around with some new approaches and created a new worksheet that I promised to put…

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Added by Mary Adams on February 25, 2015 at 11:15am — No Comments

IC to Measure Innovation Capacity?

One of our ICountants, Vedran Antoljak, posed this question:

In case of EU, some countries (such as Hungary) have included measures of Innovation Capacities as one of criteria when evaluating projects for EU and national grants and other co-financing programs. In other words, if we would be able to push this for IC, it would tremendously increase companies' appetite for use of IC measurement tools such as iCounts. This is a tough and risky approach, but it would bring high…

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Added by Mary Adams on February 4, 2015 at 4:47pm — No Comments

Chipotle moves to preserve its intangible capital

Chipotle recently announced that it was dropping pork from its menus in many of its restaurants because a key supplier was not raising its livestock according to their standards. It's a…

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Added by Mary Adams on January 22, 2015 at 11:32am — No Comments

IC to Maximize IP Value

Thanks to Oxfirst and Ken Jarboe for an interesting webinar today on Maximizing IP Value.

The short version of our message is that stand-alone IP generally has a much lower value than IP associated with a strong IC ecosystem. You want to build that ecosystem whenever possible. But to really maximize the value, you've got to be able to tell the story about that ecosystem so people have confidence that it's there. The slides are on the home page of the…

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Added by Mary Adams on January 21, 2015 at 4:30pm — No Comments

i-innovate brings intangible capital training to new grads

I had the opportunity to Skype into several sessions  of a wonderful program put on by SmarterCo partner Melanie Sutton of i-innovate in South Africa  (including the…

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Added by Mary Adams on December 15, 2014 at 6:30pm — No Comments

Timken needed an ICountant

Giving into pressure from activist shareholders, Timken recently split in two companies. There was a detailed profile of the situation in the New York Times on Sunday.

I was struck by one of the early unqualified statements by author Nelson D. Schwartz:

As in all publicly traded companies, TinkenSteel’s board and top executives have…

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Added by Mary Adams on December 8, 2014 at 5:35pm — No Comments

Nike's Intangible Capital Calculation

There’s a great discussion of the secondary market for Nike in this NPR podcast (based on this…

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Added by Mary Adams on November 24, 2014 at 12:02pm — No Comments

Who’s looking out for JetBlue’s intangible capital?

When I have made plane reservations for my college student sons over the past few years, they never insisted on an airline but they always thanked me profusely when I booked them on JetBlue.

That may be changing. The company made the announcement on Wednesday of a number of changes:

NEW YORK, NY -- (Marketwired) -- 11/19/14 -- JetBlue Airways (NASDAQ: JBLU) today outlined a long-term plan to drive shareholder returns through new and existing initiatives aimed at…

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Added by Mary Adams on November 21, 2014 at 1:14pm — No Comments

Three things that make a company smarter

We spend a lot of time in this community talking about how to make companies smarter and more successful. But a few weeks ago, I realized that we have never really defined what we mean by "smarter companies." The answers are complex and rich and something we all need to continue to define. 

But as I thought about it, I came down to three key characteristics…

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Added by Mary Adams on November 3, 2014 at 2:48pm — No Comments

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