Russ Banham at Treasury and Risk
did a great job of laying out the importance of intangibles in mergers and acquisitions in this new article: Getting a Grip on Intangibles
Since 70% of the average deal is intangible and 50% of the average deal is goodwill, there is a screaming need for better information about what's really going on in acquisitions. I'm happy to say that Russ quoted me together with Mark Sirower at Deloitte, Dan Tiemann at KPMG, Robert Bruner at University of Virginia's Darden School, Stephan Thollot at E&Y, as well as the CFO's of Steel Technologies, Arrow Electronics, PMI Group and Corning.
The message of the article is clear: intangibles are not going away. M&A professionals ignore them at their own peril.
Would love to hear stories from others about intangibles in mergers...