Thanks to Oxfirst and Ken Jarboe for an interesting webinar today on Maximizing IP Value.

The short version of our message is that stand-alone IP generally has a much lower value than IP associated with a strong IC ecosystem. You want to build that ecosystem whenever possible. But to really maximize the value, you've got to be able to tell the story about that ecosystem so people have confidence that it's there. The slides are on the home page of the Athena Alliance. In the webinar, Ken and I highlighted two Smarter-Companies open tools - the Canvas and an IC for IP self-assessment.

We were thrilled by the number and depth of questions.  The webinar will be posted on the Oxfirst website soon (I'll add the link when it's available).

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