New paper about the strategy on intangibles. Changing to a more intangible-intensive strategy can have benefits but it has costs so it is important to understand whether there is a threshold for the change. This is analyzed in "Status-quo vs new strategy in intangibles" (http://www.emeraldinsight.com/doi/abs/10.1108/JES-07-2015-0132). To get the conclusions there are some mathematical procedures that can appear as complicated but the conclusions are quite clear. Enjoy the reading and comments are welcome.