I’ve just started working out of WorkBar in Boston. One of the many cool benefits of working here are the special programs for members.
On Friday there was a talk about coffee given by Equal Exchange (EE) based in Bridgewater MA. As I thought later about the presentation, I realized that it was focused on outlining EE’s intangible capital without ever using the terminology.
Here’s what they talked about (annotated for ICounting:)
When we talk about intangible capital, people often think we are talking about something abstract and esoteric. But it’s really a very practical set of ideas. And it explain why and how organizations are able to generate revenues and profits, including EE. Can’t get much more practical than that.
That's why our movement advocates for identifying and measuring intangible capital in organizations--because IC is the heart, soul and fuel that drives success in today's markets. Try the exercise for any business you know. Feel free to use our ICounts open source tools. You'll see how important intangible capital really is to its future success.
Comment
Thanks Thomas! It has become second nature to me to create an intangibles inventory in my head when I hear about a company. What was fun here was how the representative of this company gave a complete inventory unprompted. She knew what was important in her business!
© 2022 Created by Mary Adams.
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